Improving your websites rankings in search engines requires an successful anchor strategy.

In the development period of Googles existence, its founders, Larry Page and Sergey Brin, we are burning the midnight oil trying to discover a certain way to determine the importance of a website.

The concept they arrived at is now known as backlink popularity.

The basic idea is simple: If internet address A has a lot of other web sites linking to it, then all these llinking sites must think that website A is important.

In other words, each incoming backlink to your site might be considered as a vote. The more votes your page achieves, the more importance Google, and other major search engines will give to it. This means that in the all seeing eyes of search engines your website is more relevant if it has a lot of incoming links. So the more relevancy you might grab for your web pages means higher search engine rankings (all major search engines appear to have adopted the Google model).

After your web page has been assessed for the number of incoming links (or backlinks), and the quality, see later, of those links, Google will assign a worth, called Page Rank (PR), to the web pages on your internet site . This is a numeric assessment of worth between 0 and 10. Higher PR indicating more importance.

So, improving my web sites Google ranking is as simple as that?

Unfortunately the answer is NO! This is because the Google algorithm is a complex beast. There are over one hundred other things that Google check for, and there are different types of links. Each type carrying more or less relevancy.

So, the types of backlink are:

1) Outgoing: where your internet page links to another page . No make use of to you in terms of PR.

2) Reciprocal: where two sites exchange links, this now has less value than it used to have since a recent Google update, but is still grand on other search engines.

3) One way Incoming: A backlink to your internet site pure and simple, where your web address does not anchor back. This is what you positive need to contruct PR. This is a vote for your internet page and is far more powerful than a reciprocal hyperlink.

Whats in a title ?

Now you understand the type of hyperlink thats needed (how to get one-way incoming links will be discussed elsewhere) there is still more that will affect your PR. This concerns the anchor anchor writing . Link anchor writing is the visible part of a link, i.e., the text you click on.

Link anchor writing in a hyperlink pointing to your home page should contain the main keyword that your home page is optimised for. However, if you have many links all with the identical anchor writing it looks, to Google, like spamming and can cause lesser significance being given to those links. Therefore, vary your anchor writing .

As could be seen, building a successful crop of links may be a measure consuming process. And there are many pitfalls along the way.

Author info: Richard Brennan is founder of proSEO Zone, a search engine optimisation consultancy based in the UK. proSEO Zone specialise in Improve Google Ranking techniques.