Have you ever watched someone make use of your website? Do they seem to find what they want right away and either click it or start scrolling down?

Or do they get distracted, sidetracked, have trouble and ultimately get bored?

If your answer is the second, youve got a problem.

Fixing Your Website

Whether your website is hard to read, too wordy, too laden with images, or just laid out poorly, you might fix it. Website stickiness is the quality to a website that holds viewers there, encouraging them with one-more-interesting-item to remain at your website; the longer they stick to your internet page , the better your chances of creating some cash.

Just like with tape, your web sites stickiness is better if its not cluttered with other stuff. If youre running other peoples banner ads on your web page, now is the instant to stop. Banner ads are distracting and often unpredictable. With slow computer speeds, the ones with multiple animations (you understand who you are, Low Rates!) will lock up a site so that it doesnt load at all. Worse, if youre selling advertisement space on your internet page to a accomadation that sends up ads to random but similar services, you could be advertising competitors on your internet site without knowing it – even if the service promises this will not happen!

So eliminate the banners now. If you have large graphics (anything that is larger than 50 K is large), animations, or Flash, lose them now, or move them off your home page .

Use the simplest possible web develope : a menu across the top, a menu across the bottom, and three columns between the menus, keeping the bulk of your content in the center column, where most persons look. Do not use huge graphics at the top of the address .

Newspapers have a philosophy called above-the-fold. This means that the real estate of the paper on the front page above the fold should hold the best and most important stories in the paper. Similarly, you should keep your most important real estate above the fold – in the part of your web site that shows up on the screen after the page has been downloaded, and before any scrolling happens. This is why humans like banner ads – thats the most valuable part of your page. Dont give it away.

In that crucial top part of your address , you should have:

* A navigational menu * Your logo, kept small and preferably in the top left corner * A title that will hook your viewer * The first part of your sites content

Besides this content, you should have – white space. Look at the bulleted points above. They stand out nicely against the rest of the writing , right? You see them long before the items in the middle of any given paragraph. Thats because bullets are designed to take advantage of white space.

Your most important points should always be surrounded by white space.

Color and Design

White space doesnt necessarily mean your page should be white; in fact, white backgrounds are sometimes harder to read. Choose light colors for the background of your website , and generate sure your font is legible on more than one computer with more than one browser.

If youve done everything recommended up to this point, your home address should consist of:

* A menu at the top of the address * Content right down the middle * A second menu or more data down the left side of the address * Room for a sidebar or ads down the right side of the page * A second menu or room for experience about you and your business along the bottom of the address .

Each of these items should be separated from the others clearly by significant white space or by a graphic line. You shouldnt get any fancier than that. If you have items or sidebars you want to offset from the rest of the page , you may utilize a different background color that doesnt contrast harshly with your main color – yellows generally work well for this. Break up long articles, and if you have big chunks of paragraphs, try to break them into smaller paragraphs.

Most importantly, you do not need any bells or whistles for your web site at all. Keep it simple.

Once your sites been cleaned up, have someone try to browse it while you watch. If they have an easier measure finding what theyre seeking, youve done your job right.

Keep Them Coming Back: Fresh Content Every Week

Once youve got a pretty site, though, customer loyalty still isnt guaranteed. Why? Because what humans are looking for is content. The Internet is all about data .

But if youre the average busy webmaster, you do not have the measure to write tons of fresh content on a weekly or even monthly basis to post to each page you manage. The answer to this: private label rights articles.

These are articles purchased in bulk that contain great content for your internet address , and that are pre-optimized for your keywords. Once you purchase them, you own all rights. You may add or delete writing , change writing , modify it for your website, even publish them on your site or others with your name listed as the author.

The cleanest internet address will not get your customers to keep coming to you. But efficient, regularly-published, fresh content will.

Cody Moya writes about Article Marketing in his costless 50 parts course on Internet Marketing. You may sign up for his Free Internet Marketing Course and get additional knowledge at his internet page : http://www.promoting.us